Designing for the TikTok Era: How Stage Design Adapts to the Digital Age

At Stufish, CEO Ray Winkler and his team are pioneering stage designs that resonate not only with live audiences in massive arenas but also with millions on TikTok and Instagram. Utilizing innovative technology like 3D printing and considering the digital visibility of their designs, they create iconic silhouettes and structures that are visually captivating from any angle and through any screen. This approach acknowledges the dual realities of live and digital viewership, ensuring that every concert moment is optimized for social media sharing, enhancing both the in-person and online experience.